At IAMS we are here to champion the joy of your cat's healthy vitality. The joy of healthy vitality is not simply visible health or your cat's happiness; it is a powerful combination of the two together. That's why we want to help cats live healthy, active and happy lives through expert nutrition they truly enjoy. In fact, 98%* of cat owners would recommend IAMS for Vitality.
All our products have/are:
- Up to 91% animal protein**
- No fillers, artificial colours, flavours or GMOs
- Wheat free+
- Available in tasty recipes with meaty and fishy flavours
- Prepared with premium ingredients such as fresh chicken, and other high quality animal protein
- Recipes to fit their lifestage and specific needs
Find out more at iams.co.uk/forvitality
**Out of total protein
+ Produced in a factory that handles wheat
*Based on the opinion of 2110 cat owners, who took part in an IAMS campaign survey in November 18, among which 91% were non IAMS users before the campaign.
Offer terms and conditions
*Offer ‘30% OFF’: 30% cashback on 1 product’s purchase price. Valid for the purchase of 1 product only.
Offer valid from 17/10/2019 to 18/02/2020, at Asda stores ONLY (including online), and subject to availability.
You can request your cashback until 21/02/2020 at 23:59.
Eligible product and Recommended Retail Price (RRP) are as follows:
- IAMS for Vitality Dry Cat Food with Fresh Chicken - Adult 800g (£4.79)
The RRP is for information only and is subject to variation across retailers. The maximum refund is calculated by the RRP plus 20% per product.
See all the brand's offers
My cat is often fussy about her food and will go to a neighbour if not satisfied with what i offer her. she tucked straight in to the iams, i will buy for her again.
Cats tried to eat through the bag to get to it as soon as i got it home.
My cat seems to really like this product
All 4 cats ate it so that must mean it’s tasty.
My cats love this brand and i find it affordable with less waste.
It’s very good and my cats liked.
Cat enjoyed it and there are some dry foods he won't eat, so i was pleased.
New recipe and flavour for my fussy cat to try - she gave it a firm paw up! will definitely buy it again for her.
My cat enjoys this food as she always leaves an empty bowl. good nutritional values. i wouldn't have entertained feeding it to my cat if it didn't compare well with her more regular dry food even though it was on offer. win win for me and my cat!
I thought it tasted a little too meaty, but the cat seems to enjoy it.